Johnstone Supply Case Study

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Industry: HVAC and Refrigeration Wholesale
Size: Large distribution network
Location: Multiple locations across USA
Website: www.johnstonesupply.com

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Johnstone Supply, a leading wholesale distributor of HVAC and refrigeration equipment, wanted to create a unique promotional item for their annual customer appreciation program. They needed a creative way to showcase their brand identity and highlight their commitment to quality products and service in a memorable format that would resonate with their customers.

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Create a memorable promotional item that embodies Johnstone Supply’s brand values
Highlight the company’s focus on quality products and service
Develop a conversation starter for customer interactions
Increase brand awareness and engagement with key customers

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Business Bricks designed a custom LEGO® set that captured the essence of Johnstone Supply’s delivery van:

Set theme: “Johnstone Supply Delivery Van”
Number of pieces: 128
Special features: Detailed delivery van model with company branding
Customized elements: Custom-printed stickers featuring Johnstone Supply’s logo and product details

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Initial consultation with Johnstone Supply’s marketing team to understand their brand and vision
Concept development featuring a miniature delivery van model
Prototype creation using specialized Studio software for design and 3D rendering
Client feedback and revisions to refine details and ensure brand accuracy
Final design approval from Johnstone Supply’s executive team
Production of the custom set, including specially printed elements

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Johnstone Supply used the custom sets as high-end promotional gifts for their annual customer appreciation program. They also displayed it at industry events to drive brand awareness and engagement.

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The impact of the custom LEGO® set was clearly demonstrated through the overwhelming positive response from Johnstone Supply’s customers. As highlighted in their testimonial:

“You and your team were so great to work with; from helping us determine what design we wanted to go with through the finished product. We always do customer gifts for Christmas, but I’ve never had so many calls from people thanking me and telling me how much they enjoyed the custom LEGO® sets you designed for us! Definitely going to become a tradition.”

Leah, Johnstone Supply

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Custom LEGO® sets can effectively communicate brand values and identity in a unique, engaging way
The collaborative design process ensures the final product accurately represents the client’s vision
Creative promotional items can significantly impact brand awareness and customer engagement
Distribution industry vehicles can be effectively represented through custom LEGO® models

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